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PG DIPLOMA IN ADVERTISING & RELATION

COURSE: P.G. Diploma in Advertising & Public Relation

ELIGIBILITY: Graduate Degree (Any Discipline) & Basic knowledge of Computer & English desirable

DURATION: One Year (Regular Classes)

 

 

Course Introduction

The advertising industry has exhibited tremendous growth in recent years and continues this trend, fuelled by product innovation, media modulation and technological development. Advertising not only creates awareness about products, services and ideas among the target segment, but also moves the client's goods off the shelves in the market. The students will also learn all the facets of Television, Radio, Internet & Print advertising. Public Relations are an integral part of any industry. This course enables students to find a berth in echelons of middle and upper management, and provides a vast scope for scaling the corporate pyramid.

 

Course Content

 
1st YEAR
Paper Code Subject Max. Marks
1 MMC-101 Basic Principle of AD & PR 100
2 MMC-102 Practice of Advertising 100
3 MMC-103 Advertising Ethics Code & Law 100
4 MMC-104 Practice of Public Relation 100
5 MMC-105 Basic Principle of Marketing and Management Production 100
6 MMC-106 Production Assignment 100