welcome to sams

The Sadhna Academy for Media Studies [SAMS], is a venture of the Sadhna Group - a leading and well established player in the media business. The Group's 'Sadhna' Channel is a hugely popular satellite television channel, with a focus on religious and spiritual content. Built upon a foundation of high credibility & impeccable excellence in the production and broadcasting of programs, the channel is a favorite for a large section of the TV viewers.

The evolution of the Sadhna Group may be traced to its humble beginnings in 1977 as an advertising agency. Recently in the expansion plan, Sadhna Group has launched three new channels; Sadhna News - MP/Chhattisgarh, Sadhna News - Bihar/Jharkhand, Sadhna News - Uttarakhand/Himachal.

Media comments

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“Reliance-Anil Dhirubhai Ambani Group (R-ADAG), which has been steadily widening its screen in the media and entertainment industry, is gearing up for a big leap. It is believed that the company would launch multiple channels.......”

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Comments from CMD

Mr. Rakesh Gupta,talks about the real vision and different teaching methodology to be carried at SAMS to accomplish the demand of this new communication era...

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